Sales display

Soloists at the point of sale

HomeDisplay stands

Brand ambassadors who sell

Just get people to buy more! Display stands are a key step towards promoting sales and are ideally suited to achieving a lasting boost in selling at the point of sale. The more these succeed in attracting the attention of buyers, the more impulse purchases can be generated. However, only a display that perfectly matches the brand as well as the product and location will bring the desired sales success. decor metall has developed special expertise in POS marketing using temporary placements, promotions and special sales areas. As a display manufacturer with more than 50 years of experience, we plan, design and produce brand ambassadors that sell.


Would you like to know how you can fully exploit your potential at the point of sale? We would be pleased to advise you in person! Find some initial inspiration here.

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An idea becomes reality

Your project is the starting point. You tell us your wishes, we analyse your requirements. Our customer consultants are industry experts. Experienced POS specialists, who will advise you with expert knowledge about effective options for staging your product, salesroom and brand. You will get to see and hear a lot of options: inspiration made by decor metall – digital and real-life. You can gain a 1:1 impression of our efficiency in our 3,000-square metre showroom in Bad Salzuflen.

The beginning has been made. We know your requirements and have analysed all the content. Our in-house creative pool – an interdisciplinary team of designers, interior architects, industry specialists and engineers – will get to work. Our team all work together, hand in hand, under one roof and, in an intensive dialogue, develop your individual POS solution: a product presentation that appeals to all the senses, and which combines visual communication, multi-sensory factors and elements of neuromarketing to form an effective whole.

The concept for your POS solution is now ready, and our ideas are taking shape in digital form. A 3D visualisation shows you from all angles and in much detail what your sales display could look like. Visualisation allows mechanical motion dependencies to be recognised and virtual load-carrier options to be played through. Valuable insights that we use to develop the best possible display or store fitting solution for you.

So much for the theory. Now it’s time to look & feel. To give you a tangible impression of your tailored display solution, we build your prototype, which you can fill with your own products and put through its paces. Only when you are satisfied and convinced down to the last detail do we actually start production.

The name decor metall stands for 100% quality – made in Germany. We develop, plan and manufacture in-house. We have been based at the Bad Salzuflen production site since 1963. A conscious decision to offer our customers maximum reliability, flexibility and speed. With our state-of-the-art machinery and trained specialists, we manufacture your sales displays from batch sizes of 1 to 1,000. All production processes are registered or certified according to the environmental management and quality management systems EMAS III, ISO 14001 and ISO 9001.

The individual components of your display are produced: the platform is made of sustainable and durable metal and other materials. Depending on the POS concept, the display can be made of plastic, glass, wood, stainless steel or many other materials. During the assembly process we put all the components together. Your sales display gets its own individual look. We integrate lighting, multimedia content and interactive systems and install graphic elements and applications. Your desired display is then complete: a sales promoter that inspires all the senses.

Would you like to benefit from the price advantage of buying large quantities or always have the ability to deliver, but lack the necessary storage capacity? Then make us your warehouse. We have space for you! decor metall offers storage space in our own premises, where your POS solutions are safe and ready for retrieval at any time. We even store large quantities and extensive volumes in our high-rack warehouse for you. You would like to call up your sales displays successively? That’s good! Because picking and supplying customer parts are also part of our warehousing service. We collate your POS fittings and any additional parts you wish for on the desired date, pack your delivery securely and send the parcels or pallets on their way.

You tell us when and where, and our shipping service will set to work – with collating customer parts, picking and packing within the best possible time. After the precise collation and secure packaging of your delivery, your sales displays will set off on their journey. We deliver worldwide including, if you wish, decentral delivery directly to your customers, to arrive reliably on the desired date. Naturally, of course, taking into account national specifics.

When it comes to your sales displays, decor metall also takes over the planning and implementation of the installation work. We deliver your POS solution exactly on the agreed date, set up your in-store sales display units and, if desired, fill them with goods. We are also happy to support you with any installation work over and above this. For this purpose, we have direct access to all the experts required – from painters and decorators to electronics installers and multimedia specialists, and window dressers.

Brochure and sales stands

decor metall standard displays are extremely versatile. These sales stands are ideal for impulse buys, promotions and special sales areas. Brochure stands attract people’s interest at the POS, trade fairs and entrance areas. All standard displays are easy to handle. They draw attention to your products and encourage people to buy them. Our classics are available as floor, counter or wall displays. Advertising logos are available on request.


Sales displays for every purpose

Sales displays are used for the temporary placement of products in retail outlets. Simple standard sales stands such as wire baskets are primarily used for the sale of goods on special offer. Individual POS displays are promotional aids developed exclusively for the manufacturer. These product presentations have an eye-catching design. They target customers at the POS with a carefully conceived and designed message and generate impulse purchases in this way. Retail marketing experts such as decor metall consider a variety of factors when developing visual merchandising concepts. Product group management in retail, often called category management, also plays a role.

Sales stands are available in a variety of shapes and sizes. The type of sales display that is ultimately used depends on the type and size of the product, the message to be conveyed, the specific location and, of course, the budget.

The counter display is an attention-grabber at eye level. It stands directly on the sales counter, in an ideal line of sight for the customer. The counter displays are suitable for small products and are always the right choice when compact product presentation is required in a small area.

The floor display is very well suited for the eye-catching secondary placement of products. The floor stand attracts attention simply because of its size and the option of placing it freely within the room. Multimedia elements such as touchscreens or film presentations are often integrated into the sales display.

Wall displays are suitable as sales stands and brochure stands. Products, brochures or magazines can be presented here in a densely packed or stylishly-reduced form. A large-format design can direct the attention of customers in a targeted way. Media screens are often integrated into the rear wall.

The central room display and display racks are further effective ways to present brands and products at the POS with a view to promoting sales.

The decisive factor for sales success is that the presentation stands are suitably placed at the POS and harmoniously complement the customer’s brand communication. When designing sales displays, the “look & feel” plays a special role, since emotions are called for at the point of sale. The display manufacturer decor metall uses metal as the platform for its sales displays and combines this sustainable and durable base with an attractive mix of materials. In addition to the classic materials of cardboard, plastic, glass, wood and stainless steel, numerous other materials can be used.