Brand store

Sell more with a brand image

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Soloists at the point of sale

Brands are more than products. They are the stars at the point of sale and should be portrayed as such. With a brand store from decor metall, you give your brand image the right platform and create the best conditions for sustainable sales success. For one thing’s for sure: In times of booming online sales, even well-established manufacturer brands have to find new ways to keep their image “up to date”. Innovations and unusual ideas are called for. As a specialist in retail design, decor metall designs and implements brand stores, shops-in-shops and flagship stores for numerous sectors. These shops are where customers can immerse themselves in the world of your brand and experience first-hand the quality and promise of the product.


Would you like to know how you can fully exploit your potential at the point of sale? We would be pleased to advise you in person! Find some initial inspiration here.

049-62588 version2
050-JTI 63910
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An idea becomes reality

Your project is the starting point. You tell us your wishes, we analyse your requirements. Our customer consultants are industry experts. Experienced POS specialists, who will advise you with expert knowledge about effective options for staging your product, salesroom and brand. You will get to see and hear a lot of options: inspiration made by decor metall – digital and real-life. You can gain a 1:1 impression of our efficiency in our 3,000-square metre showroom in Bad Salzuflen.

The beginning has been made. We know your requirements and have analysed all the content. Our in-house creative pool – an interdisciplinary team of designers, interior architects, industry specialists and engineers – will get to work. Our team all work together, hand in hand, under one roof and, in an intensive dialogue, develop your individual POS solution: a product presentation that appeals to all the senses, and which combines visual communication, multi-sensory factors and elements of neuromarketing to form an effective whole.

The concept for your POS solution is now ready, and our ideas are taking shape in digital form. A 3D visualisation shows you from all angles and in much detail what your sales display could look like. Visualisation allows mechanical motion dependencies to be recognised and virtual load-carrier options to be played through. Valuable insights that we use to develop the best possible display or store fitting solution for you.

Anyone planning the interior of a brand store has to consider many aspects: the design of the furniture, the lighting concept, the colours and materials of the floor and walls, optimal customer guidance, the structuring of functional areas, the positioning of promotions and product groups and much more besides. It’s good to have an experienced shopfitting partner at your side. We accompany you through all phases of planning and implementation. Based on your spatial situation, we develop the appropriate spatial concept that’s tailor-made to you, your brand and your product.

So much for the theory. Now it’s time to look & feel. To give you a tangible impression of your tailored display solution, we build your prototype, which you can fill with your own products and put through its paces. Only when you are satisfied and convinced down to the last detail do we actually start production.

The name decor metall stands for 100% quality – made in Germany. We develop, plan and manufacture in-house. We have been based at the Bad Salzuflen production site since 1963. A conscious decision to offer our customers maximum reliability, flexibility and speed. With our state-of-the-art machinery and trained specialists, we manufacture your sales displays from batch sizes of 1 to 1,000. All production processes are registered or certified according to the environmental management and quality management systems EMAS III, ISO 14001 and ISO 9001.

The individual components of your display are produced: the platform is made of sustainable and durable metal and other materials. Depending on the POS concept, the display can be made of plastic, glass, wood, stainless steel or many other materials. During the assembly process we put all the components together. Your sales display gets its own individual look. We integrate lighting, multimedia content and interactive systems and install graphic elements and applications. Your desired display is then complete: a sales promoter that inspires all the senses.

Would you like to benefit from the price advantage of buying large quantities or always have the ability to deliver, but lack the necessary storage capacity? Then make us your warehouse. We have space for you! decor metall offers storage space in our own premises, where your POS solutions are safe and ready for retrieval at any time. We even store large quantities and extensive volumes in our high-bay warehouse for you. You would like to call up your sales displays successively? That’s good! Because picking and supplying customer parts are also part of our warehousing service. We collate your POS fittings and any additional parts you wish for on the desired date, pack your delivery securely and send the parcels or pallets on their way.

You tell us when and where, and our shipping service will set to work – with collating customer parts, picking and packing within the best possible time. After the precise collation and secure packaging of your delivery, your sales displays will set off on their journey. We deliver worldwide including, if you wish, decentral delivery directly to your customers, to arrive reliably on the desired date. Naturally, of course, taking into account national specifics.

Whether we’re talking of a brand store, flagship store, retail project or major roll-out – decor metall takes over the planning and implementation of any installation work, whatever the size. You will always have a fixed contact who will coordinate the entire project and ensure that everything runs smoothly. We put together an individual installation team for each POS project. No matter whether you need carpenters, painters and decorators, shop fitters, electronics installers, multimedia experts or window dressers – we have all the experts at our fingertips. This enables us to react quickly and flexibly to unforeseen events. With ample experience, expertise and commitment, we are at your side and always keep the most important thing in mind: the opening of your shop on time.

Brand store - storytelling at the POS

Brands need a coherent and expressive staging concept to inspire customers time and again and win them over in the long term. decor metall designs brand stores that convince in every detail from the shelving system to the store fitting result.

A uniform brand image

Every brand stands for certain values, for a special quality and for a brand promise. This brand image is firmly anchored in the minds of consumers and must be carried through to the point of sale. Only then can the desire to buy be turned into a real sales success. decor metall develops a tailor-made retail design for brands from different sectors, which translates shoppers’ expectations from adverts, posters, TV commercials, the Internet and social media into a real experience at the PoS.

Multi-sensory experience

Immersing oneself in the sight, sound, scent, taste and touch – that’s one of the declared advantages of stationary retail that lets shoppers experience a brand sensually in all its facets. decor metall uses the findings of neuromarketing for a comprehensive brand experience. Things such as the scent and sound, and samples of the product, become an important part of the shop concept. This creates shopping experiences that work at the unconscious level and trigger purchase decisions.

Digital tools

An exciting development is online tools which link e-commerce with stationary retail. For example, let your customers use a terminal to order sizes or designs that are no longer available or to configure the product they would like right in the shop. In this way you can use the strengths of online retail for yourself and offer your customers more information and choice.

More emotions through storytelling

Successful brand stores tell stories where the key players are first-hand product experiences, personal advice and digital tools. For this “storytelling” at the POS, we bring all components together to form a harmonious whole: from shop and retail design to visual merchandising, scenography and digital signage.

All trades perfectly coordinated

Whether it’s a case of a store-within-a-store or a complete shop – we create worlds of experience for your brand. From shop design to complete shopfitting, we take care of all trades and carefully coordinate all the details. This guarantees brand experiences to remember that pinpoint your target group.