Shop-in-shop solutions

The perfect product and brand presence

HomePOS solutionsShop-in-shop solutions

Sales success in big and small areas

Create attention, increase awareness, address customers in a targeted way, boost sales. Well thought-out shop-in-shop systems have bags of potential for successfully positioning brands and products at the point of sale. decor metall is a specialist for the “shop-in-shop” concept and knows all the factors which give your products the edge when it comes to the ideal sales platform. We develop and produce your tailor-made shop-in-shop solution. A product presentation that shows maximum flexibility and value for money. Modular sales boosters which allow small and large sales areas in specialist shops and department stores to be presented in an eye-catching way. Shop-in-shop systems are also the ideal solution for road shows and pop-up stores.


Would you like to know how you can fully exploit your potential at the point of sale? We would be pleased to advise you in person! Find some initial inspiration here.

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An idea becomes reality

Your project is the starting point. You tell us your wishes, we analyse your requirements. Our customer consultants are industry experts. Experienced POS specialists, who will advise you with expert knowledge about effective options for staging your product, salesroom and brand. You will get to see and hear a lot of options: inspiration made by decor metall – digital and real-life. You can gain a 1:1 impression of our efficiency in our 3,000-square metre showroom in Bad Salzuflen.

The beginning has been made. We know your requirements and have analysed all the content. Our in-house creative pool – an interdisciplinary team of designers, interior architects, industry specialists and engineers – will get to work. Our team all work together, hand in hand, under one roof and, in an intensive dialogue, develop your individual POS solution: a product presentation that appeals to all the senses, and which combines visual communication, multi-sensory factors and elements of neuromarketing to form an effective whole.

The concept for your POS solution is now ready, and our ideas are taking shape in digital form. A 3D visualisation shows you from all angles and in much detail what your sales display could look like. Visualisation allows mechanical motion dependencies to be recognised and virtual load-carrier options to be played through. Valuable insights that we use to develop the best possible display or store fitting solution for you.

Anyone planning the interior of a shop-in-shop has to consider many aspects: the design of the furniture, the lighting concept, the colours and materials of the floor and walls, optimal customer guidance, the structuring of functional areas, the positioning of promotions and product groups and much more besides. It’s good to have an experienced shopfitting partner at your side. We accompany you through all phases of planning and implementation. Based on your spatial situation, we develop the appropriate spatial concept that’s tailor-made to you, your brand and your product.

So much for the theory. Now it’s time to look & feel. To give you a tangible impression of your tailored display solution, we build your prototype, which you can fill with your own products and put through its paces. Only when you are satisfied and convinced down to the last detail do we actually start production.

The name decor metall stands for 100% quality – made in Germany. We develop, plan and manufacture in-house. We have been based at the Bad Salzuflen production site since 1963. A conscious decision to offer our customers maximum reliability, flexibility and speed. With our state-of-the-art machinery and trained specialists, we manufacture your sales displays from batch sizes of 1 to 1,000. All production processes are registered or certified according to the environmental management and quality management systems EMAS III, ISO 14001 and ISO 9001.

The individual components of your display are produced: the platform is made of sustainable and durable metal and other materials. Depending on the POS concept, the display can be made of plastic, glass, wood, stainless steel or many other materials. During the assembly process we put all the components together. Your sales display gets its own individual look. We integrate lighting, multimedia content and interactive systems and install graphic elements and applications. Your desired display is then complete: a sales promoter that inspires all the senses.

Would you like to benefit from the price advantage of buying large quantities or always have the ability to deliver, but lack the necessary storage capacity? Then make us your warehouse. We have space for you! decor metall offers storage space in our own premises, where your POS solutions are safe and ready for retrieval at any time. We even store large quantities and extensive volumes in our high-bay warehouse for you. You would like to call up your sales displays successively? That’s good! Because picking and supplying customer parts are also part of our warehousing service. We collate your POS fittings and any additional parts you wish for on the desired date, pack your delivery securely and send the parcels or pallets on their way.

You tell us when and where, and our shipping service will set to work – with collating customer parts, picking and packing within the best possible time. After the precise collation and secure packaging of your delivery, your sales displays will set off on their journey. We deliver worldwide including, if you wish, decentral delivery directly to your customers, to arrive reliably on the desired date. Naturally, of course, taking into account national specifics.

When it comes to your sales displays, decor metall also takes over the planning and implementation of the installation work. We deliver your POS solution exactly on the agreed date, set up your in-store sales display units and, if desired, fill them with goods. We are also happy to support you with any installation work over and above this. For this purpose, we have direct access to all the experts required – from painters and decorators to electronics installers and multimedia specialists, and window dressers.

Shop-in-shop - the versatile sales promoter

The classic department store with large, sprawling departments is a thing of the past. Today, large areas in retail and the specialist trade are increasingly being occupied by shops-in-shops. Here, customers stroll through stores-within-a-store: these are product and brand stores, with a separate retail space and look, and with an interior and visual merchandising that are precisely tailored to a company’s brand world.

decor metall is a specialist for developing and implementing sales-enhancing shop-in-shop concepts. We develop tailor-made ideas for shops-in-shops and plan them from start to finish, producing all the elements in-house. We also support you with storage and installation as well as with numerous other services.

All shop-in-shop systems developed by decor metall are based on what is known as a platform strategy. This means that the interior of shops is made up of a variety of individual modules. This can be individual pieces of furniture from wall racks to island gondolas, sales displays, brochure stands, merchandise fixtures, visual merchandising elements and much more besides. All in all, a wide variety of standardised elements that can be combined in many different ways. This gives our customers the opportunity to individually design small and large retail areas. Even shop layouts with very complex requirements can be designed to showcase products attractively and convincingly. The ideal prerequisite for a fully consistent product and brand presentation at the POS.

And the special extra: Thanks to the platform strategy, every shop interior can be changed and expanded again and again. With simple facelifts you can react to current topics and trends and encourage specific buying impulses. This is an effective and economical way to surprise and inspire customers at the POS from time to time.

With the materials we use, we focus on a combination of “sustainability paired with look and feel”. Metal is the durable platform for almost all modules. We combine this foundation with attractive materials, ranging from cardboard and plastic to glass, wood and stainless steel.

Are you looking to fully exploit your potential at the point of sale? We would be happy to advise you personally