diy
Selling successfully in the garden centre at the plumbing store in the specialist shop at the DIY centre at the building materials centre
If you are a do-it-yourselfer, you need the right tools and materials. And fast. POS solutions for the do-it-yourself industry must above all offer clear orientation and an individual approach to their target groups.
- Machines/tools
- Hardware/fittings
- Construction and interior elements
- Building materials/timber
- Sanitary/bathroom/electrical/heating
- Paints/wallpaper/floorings
- Plants/garden supplies
Orientation as a sales booster
Where displays, integrated display units, shop-in-shops or brand stores are concerned – POS solutions from decor metall are designed to appeal to a specific target group. These solutions place products and brands in an eye-catching way and offer plenty of space for conveying precise information and an immediate experience. At the same time, they are extremely flexible, which allows them to grow effortlessly with your needs or to change their look quickly if you wish. As an expert for the DIY industry, we use the insights of gender marketing in developing our shop solutions. The fact is: Tools, building materials, sanitary objects and such products are still bought primarily by men. And they have usually made their choice before entering the shop. They know exactly what they need and scarcely have an eye for other products. Unless, of course, the stage is set deliberately for spontaneous purchases.
Examples
Would you like to know how you can fully exploit your potential at the point of sale? We would be pleased to advise you in person! Find some initial inspiration here.
